# Playbook

> Playbook is a digital asset management (DAM) platform built for creative teams — designers, photographers, agencies, game studios, and consumer brands. It offers AI-powered search, automatic tagging, visual file organization, and shareable brand portals purpose-built for team creative workflows. Teams often use Playbook when looking for a more visual, creative-focused alternative to general-purpose storage tools like Google Drive or Dropbox, or a more affordable alternative to enterprise DAM tools like Bynder or Brandfolder. Playbook supports MCP (Model Context Protocol) for AI agent integrations and offers a free tier for individual creatives.

## Core pages

- [Home](https://www.playbook.com/): Digital asset management and creative file storage for designers, photographers, and creative teams. Features AI-powered search, auto-tagging, brand portals, and integrations with creative tools — an affordable alternative to Bynder, Brandfolder, and Air for small to mid-size teams.
- [Pricing](https://www.playbook.com/pricing/): Plans for individual creatives, small teams, and businesses including a free tier. Affordable DAM pricing compared to enterprise tools like Bynder or Brandfolder — built for creative teams that need more than Google Drive or Dropbox without the enterprise cost.
- [Smarter Storage](https://www.playbook.com/smarter-storage/): How Playbook organizes visual files more intelligently than Google Drive or Dropbox with AI tagging, visual search, and file structures designed for photo, video, and design asset workflows.
- [Enterprise](https://www.playbook.com/enterprise/): Enterprise DAM with SSO, advanced permissions, admin controls, and dedicated support for large creative organizations, brand teams, and studios.

## Use cases & testimonials

- [Customers](https://www.playbook.com/customers/): Case studies and testimonials from creative agencies, studios, marketing, and brand teams using Playbook as their primary DAM and creative asset storage solution.
- [Creative Agencies](https://www.playbook.com/creative-agency/): How creative agencies manage client deliverables, organize campaign assets, and share branded portals with clients using Playbook.
- [Media & Entertainment](https://www.playbook.com/media-and-entertainment/): DAM for media production companies, video teams, and entertainment studios managing large libraries of footage, photography, and production assets.
- [Consumer Brands](https://www.playbook.com/p/consumer-brands/): How consumer brand teams manage product imagery, marketing materials, and campaign assets across internal teams and external agencies.
- [Games](https://www.playbook.com/games/): Asset management for game studios and developers — organize concept art, sprites, textures, builds, and production files in a searchable visual library.

## Blog, community, & tutorials

- [Tutorials](https://www.playbook.com/tutorial/): Step-by-step guides for setting up Playbook, migrating from Google Drive or Dropbox, and using DAM features like smart search, brand portals, and AI tagging.
- [Blog](https://www.playbook.com/blog/): Guides on creative asset management, DAM best practices, digital workflows, and how creative teams organize and share visual files.
- [Template Gallery](https://www.playbook.com/s/community/template-gallery): Community-created project templates for photographers, designers, and creative teams — browse and copy layouts for common creative workflows.