Introduction
Meet Robert from Dorst & Lesser.
Dorst & Lesser is a full-service social media agency based in the Netherlands, creating compelling, audience-first content for global and local brands, including some tasty top names like Alpro and Lotus Biscoff.
With a 65-person strong team, they manage high-volume campaigns that involve influencers, creators, and short-form video content across TikTok, Instagram, and YouTube. The agency also owns and manages a European influencer platform called SocialReblz as part of its worldwide operations.
When you’re creating and managing social media campaigns, speed is of the essence, especially where trends are concerned, so you need all the right tools in your corner. This is one of the key drivers that ultimately led Dorst & Lesser’s Creative Director and Co-founder, Robert Withagen, to green-light the successful switch from Picter to Playbook.
After seeing Playbook in action on TikTok, Robert knew it was time to take the team’s digital asset management to the next level. Following a fruitful meeting with our founder, Jessica Ko, the wheels were set in motion, and the migration began.
Since moving to Playbook, the agency has been able to:
The challenge: Keeping campaigns & creators aligned
The Dorst & Lesser team is responsible for assisting their clients with all their social challenges, managing their online communities, and handling data. Not only do they put their brains to work on smart social strategies and managing clients’ social channels, but the team also creates scroll-stopping content from their large in-house studio.
The team is churning out around 400 assets in a single week, which means they can’t afford to rely on a DAM solution that can’t keep up. That was the problem with Picter. The team found that it was too slow and not user-friendly enough for the fast-paced output that their clients and influencers need and expect.
This meant that Robert and his colleagues were wasting an unnecessary amount of time trying to upload, organize, and share large libraries of digital marketing assets. It slowed down both internal and external feedback processes and creative production, leading to longer delivery times and daily workflow frustrations.
The solution and impact: Life with Playbook
“We have very fast production because social is so fast, and we have to stay on-trend with a lot of our clients. So, it is crucial that we also have a reliable tool that functions quickly and efficiently, and allows us to communicate effectively within our company about the content we’re creating, as well as with our clients.”
Since making the switch to Playbook, Robert and the teams at Dorst & Lesser and SocialReblz have satisfied their need for speed. The conversations panel facilitates smooth, stress-free feedback and collaboration on creative assets between internal teams, influencers, and clients. Content creation and asset management have now been centralized the smart way.
Robert and the team have been so impressed with how Playbook has improved their digital asset management and client collaboration that they now also use it as a DAM solution for the SocialReblz influencer network platform. It means influencers can upload their content straight to Playbook, and then the client can provide feedback and approve directly from there. This is an excellent example of how Playbook users take our features and implement them in a way that supports them most effectively.
With some companies, you’ll find that the CEO feels like a bit of a mythical beast, only ever seen on their LinkedIn profile picture. Playbook CEO Jessica does things differently. She and the team worked closely with Robert through the transition and onboarding process, ensuring that Dorst & Lesser and Social Reblz were equipped with all the features they needed and that the transition went without a hitch. All assets migrated safely, efficiently, and securely in their new home on Playbook.
“The team downloaded everything from Picter and moved it to Playbook with nice icons on specific clients we have. The switch was very smooth.”
Looking ahead: The future with Playbook
As Dorst & Lesser continues to grow, scale creative operations, and manage new types of content, Playbook will carry on supporting the evolution of the brand and its teams.
Not only will it help speed up digital asset sourcing, bolster version control, and improve the organization of large asset libraries, but the team can also create Playbook boards for best-performing content. These boards are easy to share with clients using a simple link and can be accessed wherever and whenever is most convenient.
That’s the beauty of introducing a DAM into your tech stack — sharing assets, feedback, and versions with internal and external people becomes quicker and slicker. That’s why it’s so important to consider your clients and your internal users when researching your DAM options. A DAM solution should solve problems for your business, not create headaches because it is too complicated for clients to understand.
In fact, Robert's top advice to other social media agencies considering a digital asset management solution would be to find something that suits you and your clients. He believes that for a DAM solution to be truly successful, it needs to meet your unique needs and align with your workflow so that everybody involved, internally and externally, can easily adopt it — clients included.
With the right DAM, the strain of onboarding is removed, and client management is streamlined. So, if your team wants to enable seamless communication and collaboration, like Dorst & Lesser, schedule a demo of Playbook’s easy-to-use interface to take the first step.
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