Hello! This is Jessica, the CEO and co-founder of Playbook.
In the world of video production, that “shot" you made a year ago is buried under a mountain of raw footage. Whether you’re managing hundreds of hours of rushes, a library of B-roll, or thousands of VFX iterations, the bottleneck is almost never storage. The challenge is retrieving it from your old, clunky storage.
At Playbook, we’ve been hard at work building a post-AI solution that bridges the gap between "having the file" and "finding the vision".
This month, our team’s excited to show our latest breakthrough. Multimodal Search for Production Quality Videos.
The Power of Multimodal Search
Traditional search requires manual tagging and file naming (e.g. DATE_NAME_VERSION_NN_LOCATION.mov). It’s a lot of manual work and limited by how well someone on your team tags, names and organizes your work.
Playbook’s new multimodal search solves this pain point. By marrying advanced AI models with a deep understanding of visual data, Playbook now allows you to search your video library the way you actually think. You’re no longer limited to searching for Shot_04_v2.mp4. Instead, you can search for:
- "Golden hour drone shots over a forest"
- "Low-angle close-up of a woman laughing"
- "Cool-toned interiors with neon lighting"
Playbook search "sees" the content of your videos, automatically indexing movement, lighting, composition, and objects without your team having to do manual metadata entry.
Built with the Pros, for the Pros
To perfect this experience, the Playbook team worked very closely with high-volume production teams to understand the friction points of their daily workflows and filters that they use to find their old shots.
We watched how editors, directors, and DPs hunt for specific takes. We learned that finding a shot isn't just about identifying a "car" or a "tree". It's about finding a specific vibe, a specific lighting setup, or a specific camera movement and understanding what people said.
These collaborations allowed us to fine-tune our tagging and filtering systems to handle the sheer volume and complexity of professional film and video libraries.
Best-User-Experience Meets Intelligence
Our goal is simple. To give the film and video industry with the perfect video library solution.
We believe that professional storage shouldn't just be a "black box" where files go to sit. It should be an active part of your creative process. By marrying our high-performance cloud storage with the world’s most advanced multimodal search, we are turning your archives into a searchable, living asset library.
That Means Less Searching, More Creating
We’re excited to see how this changes your workflow.
We're rolling this out over the next 4 weeks. Stay tuned! 📽️📽️📽️📽️
Countdown begins today. We're excited to hear what you think!