Playbook for Consumer Brands

The bigger the brand,
the messier the assets.
Until now.

Playbook is designed to grow with your catalog, organizing product shots, licensed artwork, and campaign files across markets. Keep your team and partners in the loop with clear approvals while shipping campaign on time.

ROI & Benefits

Numbers that actually matter.

424M+
Total assets securely
managed in Playbook.
5+ hrs
Weekly average saved
from faster asset discovery.
30%
Reduction in campaign
time-to-launch after adoption.

POPULAR USE CASES

One central platform.
End-to-end workflows.

  • 1
    Centralize your product catalog.

    Store all product shots, packaging, and campaign creative in one visual library. Our smart board let you apply tags and fields automatically.

  • 2
    Simplify approvals.

    Cut approval cycles by 50% with reactions, in-line comments, timestamped. Real-time updates ensure no one ever misses a beat.

  • 3
    Share once, use everywhere.

    From social campaigns to retailer toolkits, distribute your assets with one simple link you can update or revoke at any time.

Playbook interface

"We don't need to be in the same room anymore. It's asynchronous, exact, and more human. You can see exactly what needs to change without interpreting vague comments."

David Bret, VP of Marketing at Warner Brothers Sports

01. Centralize your product catalog

Product shots, packaging, and
campaign creative – one workspace.

Organization demo
Powerful Visual Workspace

Preview, organize, and collaborate on images, video, documents, creative files and more – all in one place.

Metadata & Custom fields

Our customizable metadata and tags ensure every asset is instantly searchable and categorized by SKU, channel,...

Real-Time Updates

Activity, comments, version updates show up live in our Conversations tab, so stakeholders never miss a beat.

02. Simplify approvals

Cut approval cycles in half
with advanced collaboration features.

Anchored & timestamped comments

Comments stay attached to the exact second, pixel or frame, keeping creative reviews focused and easy to follow.

Smart creative storage
Grouping versions

Stack versions or similar files into a single group to ensure one version of truth.

Internal comments

Control what your external partners or vendors see with internal comments.

Quick reactions

Simply react with a heart or thumbs down to let your team know what's 'approved' or 'unapproved'.

SDKs & Libraries Easy Integration

03. Share once, use everywhere

Distribute your assets
with one simple, secure link.

Flexible sharing controls

Send secure links for retailer portals, marketing kits, or seasonal launches. Revoke or update access anytime.

Smart creative storage
Publish branded retailer toolkits

Package your logos, campaign creative, and product shots into beautifully branded portals with Playbook Publish.

Smart creative storage

Ready to streamline your media workflow?

Book a quick 15-min demo