The Challenge: Why a 75+ Person Agency Needed a Faster DAM
Churning out around 400 assets in a single week, Dorst & Lesser’s social media team needed a DAM solution that could keep pace with their fast-moving workflows. Co-Founder and Creative Director Robert Withagen says that their existing tool, Picter, slowed down content production with clunky uploads, disorganized libraries, and difficult client collaboration. Internal and external feedback loops dragged, timelines stretched, and team frustration grew. For a social-first agency working with top brands and influencers, speed and usability weren’t optional — they were critical.
“Speed is very important because we are in the in the social business. We want to upload fast to show our clients first, and also they can give us their feedback quickly”
How Playbook Simplifies Feedback Between Agencies, Clients, and Influencers
Playbook gave Dorst & Lesser the modern DAM their team needed to scale campaigns and stay ahead of trends. The result? Faster creative output, more efficient workflows, and stronger client collaboration.
After migrating to Playbook, the agency was been able to:
- Organize and share 400 assets per week with a centralized asset library to replace previously scattered storage systems.
- Streamline project management across 40 clients and 30 influencers with conversations tab + comment flow for instant feedback between teams, clients, and influencers.
- Securely store 1TB of assets with 25,000 views of month utilising lightning-fast secure uploads and share links to keep production moving with easy, controlled client access.
Dorst & Lesser: Managing Campaigns Across TikTok, Instagram, and YouTube at Scale
Dorst & Lesser is a full-service social media agency based in Amsterdam, helping brands navigate online communities, influencers, and ever-changing social trends. Not only do they put their brains to work on smart social strategies and managing clients’ social channels, but the team also creates scroll-stopping content from their large in-house studio. The agency also owns and manages a European influencer platform called SocialReblz as part of its worldwide operations. Their 75+ person team produces high-volume campaigns for global names like Alpro and Lotus Biscoff, managing everything from strategy to short-form video on TikTok or Instagram to creator partnerships.
When you’re creating and managing social media campaigns, speed is of the essence, especially where trends are concerned. This is one of the key drivers that ultimately led Robert Withagen to green-light the successful switch from Picter to Playbook.
After seeing Playbook in action on TikTok, Robert knew it was time to take the team’s digital asset management to the next level.
The Pain Point: Aligning Campaigns and Creators
For Dorst & Lesser, scaling influencer and content campaigns across dozens of clients meant juggling a complex ecosystem of creators, assets, and deadlines. With 40 active clients and direct relationships with 30+ influencers, their team needed a system that could handle high-volume collaboration without letting important details slip through the cracks.
Before Playbook, the team relied on Picter for digital asset management. But with up to 400 assets per week, Picter quickly became a bottleneck:
- Uploads were slow and difficult to manage
- Assets were scattered, delaying client delivery
- Feedback from clients and influencers was inefficient, stretching timelines
- The platform wasn’t intuitive enough for fast-moving campaigns
Robert and his colleagues were wasting an unnecessary amount of time trying to upload, organize, and share large libraries of digital marketing assets. It slowed down both internal and external feedback processes and creative production, leading to longer delivery times and daily workflow frustrations. As Robert explains:
“It's very important that we have also a tool to that works fine and quick and communicate within our company about the content we we make and also with our clients,”
Smooth Transition and Smarter Workflow with Playbook
For a fast-moving agency like Dorst & Lesser, speed and reliability are non-negotiable. As a large team producing hundreds of assets a week, the agency needed a DAM that could keep up with the pace of social trends while keeping clients and influencers aligned. Playbook proved to be the solution.
- Speed & Ease of Use: Playbook handles high-volume uploads without friction, giving the team the ability to work as fast as social demands.
- Centralized DAM: Assets are stored in one searchable hub, ready to reuse across campaigns.
- Secure Links: Creators and clients can easily upload and access files without confusion.
- Quality Without Compromise: Unlike their old platform, Playbook preserves original file quality.
“In Picter, when you downloaded a file, it came out compressed. With Playbook I can download the real assets, which is very important when posting to social.”
- Collaboration Made Simple: With the Conversations tab, teams, influencers, and clients leave feedback directly on assets. As Robert explains:
“One feature which is very nice is how you can give feedback per second. That’s useful for our clients and for myself to give feedback on specific details.”
Now, Dorst & Lesser and their influencer platform SocialReblz run campaigns entirely out of Playbook. Influencers upload directly into the DAM, clients provide feedback, and the team manages approvals all in one space. Robert credits Playbook with streamlining their full end-to-end workflow:
“We have very fast production because social is so fast. It’s crucial that we have a reliable tool that functions quickly and efficiently, and allows us to communicate effectively within our company about the content we’re creating, as well as with our clients.”
From data-driven concepting to daily or monthly content delivery cycles, Playbook gives Dorst & Lesser the flexibility to adapt workflows by client. Concepts move from ideation, to creative development, to approval — all tracked and transparent inside Playbook.
The result? Less time chasing feedback, fewer revision headaches, and more time focused on what matters most: creating high-quality, on-trend content for their 40+ clients and influencer partners.
Looking Ahead: A Future with Playbook
For Dorst & Lesser, success on social depends on speed, creativity, and seamless collaboration across a large, distributed team. Playbook delivered on all three. By replacing Picter with Playbook, the agency centralized its workflow, cut wasted hours, and empowered both clients and creators to collaborate effortlessly.
As Robert puts it, the right DAM isn’t just about internal efficiency — it’s about finding a tool that your clients and collaborators can use easily too. That’s why Dorst & Lesser continues to scale with Playbook at the core of their creative operations.
Not only does Playbook speed up digital asset sourcing, bolster version control, and improve the organization of large asset libraries, but the team can also create Playbook boards for best-performing content. These boards are easy to share with clients using a simple link and can be accessed wherever and whenever is most convenient.
That’s the beauty of introducing a DAM into your tech stack: sharing assets, feedback, and versions with internal and external people becomes quicker and slicker. That’s why it’s so important to consider your clients and your internal users when researching your DAM options. A DAM solution should solve problems for your business, not create headaches because it is too complicated for clients to understand.
Robert's top advice to other social media agencies considering a digital asset management solution would be to find something that suits you and your clients. He believes that for a DAM solution to be truly successful, it needs to meet your unique needs and align with your workflow so that everybody involved, internally and externally, can easily adopt it — clients included.
With the right DAM, the strain of onboarding is removed, and client management is streamlined. So, if your team wants to enable seamless communication and collaboration, like Dorst & Lesser, schedule a demo of Playbook’s easy-to-use interface to take the first step.
👉 Ready to give your team the same advantage? Schedule a demo with Playbook today!