Learn what Playbook Creative Intelligence is, how it works, and how to use it to search, organize, and take action on your creative files—all from one place.

Playbook Creative Intelligence is a smart, conversational system built directly into your workspace. It helps you spend less time finding and managing files, and more time creating.

Powered by advanced AI (via Anthropic), Creative Intelligence understands the content of your images and videos, the context of your workspace, and the structure of your files — so you can take action using simple, natural language. Instead of clicking through menus or manually organizing assets, you can just describe what you want, and Playbook handles the rest.

Creative Intelligence is currently in private beta for Playbook teams.

Tell your files what to do

Simply select assets to open the sidebar chat and use natural language to take action. You can move, organize, edit, and share files — all from one place. Try: “Copy into a new board and create a share link” or“Remove backgrounds on all assets in this board and group the results”

Let Playbook do the organizing

You can prompt chat to help organize your files or propose a structure to fit your content and needs. This will create a copy of your selected board or assets so you can compare and edit.

Search and act in one place.

Find what you need in the sidebar, then immediately take action. For example, “find all sunset beach shots and prep a share link for the client.”